Mock Campaigns • 3 / 9
Magazine Campaign
This print campaign treats Ben & Jerry's flavors like personalities with their own attitude, turning each ad into a playful editorial moment that feels as bold as the brand itself.
Creative Angle
Print that feels less like product advertising and more like flavor in editorial form.
Concept
Instead of showing ice cream as a simple product shot, the campaign gives every flavor its own point of view so the work feels expressive, playful, and unmistakably Ben & Jerry's.
Brief
Create a magazine campaign that highlights Ben & Jerry's identity and makes the brand feel as loud and distinct as the flavors themselves.
Insight
Ice cream is not just dessert. It is a quick hit of joy, indulgence, and personality.
Idea
Turn flavor into persona so each execution feels like a branded editorial spread with its own energy and attitude.
Print Series
Each ad pushes character, layout, and color so the campaign reads quickly but still feels rich enough for the page.
